Just like Facebook, Instagram is slowly and gradually decreasing its reach. Because why not? By decreasing reach, it will make people run ads and Instagram will generate more revenue. Dead Instagram pages will lose more money from the table, lose more followers and engagement. Moreover, you’ll lose interest in creating content for Instagram because you won’t see any growth or engagement.
So, the point is, your Instagram account is dead, how are you going to revive your Instagram page? By the end of this blog, you’ll know exactly how you can boost your dead Instagram page. And bonus tips on what NOT to do or Mistakes you must avoid.
How do you know Dead Instagram pages?
- Track Instagram insights
I am expecting you to have a professional/business Instagram page that will allow you to track your page growth.
Go to your page insights, and check Profile visits, Reach, Impression, Engagement. If you see the graphs moving down, it might be a serious concern for you.
Don’t worry we’ll help you grow your Instagram page again.
How do you Revive your dead Instagram page?
- Why do you need to post more frequently?
One of the best ways to increase Impressions, engagement rate is to post more frequently.
When you post regularly, your engagement rate increases even if the number of likes per post is less. You’ll see some growth but not major.
Important note: When I say more posts, that doesn’t mean lack of quality. If you have a team, ask them to produce helpful or entertaining posts.
- Post more helpful or entertaining posts
Want more reach and engagement on your Instagram page? Start posting helpful or entertaining posts.
You’ll find millions of the same boring quotes on every other Instagram page. That’s boring!!
Just know there is a purpose for someone to use Instagram and that is to be entertained. Nobody comes to your page thinking I’ll get some motivation out of your page.
No, external motivation is not helpful for others. Maybe in the short term, but not in the long term.
It would be really helpful for the other person if you can explain a difficult concept with your entertaining post. Your post can be a meme solving the problem your audience might be having.
- Collaborate with others
Find some good pages with high engagement in their profile and DM them to collaborate.
The collaboration will help you get their audience to your page and vice versa. And when they find your content helpful, they’ll follow you and become your #1 FAN.
- Ask your audience questions and answer them
The best way to increase engagement and boost your dead Instagram page is to run a Q&A contest.
Ask your audience questions, like what problems are they going through?
Answer their questions and if possible, TAG THEM. Tagging them will help them get their answers specifically to their DM’s and probably you’ll get a free shoutout.
Again, the audience is exchanged. Your page will grow.
- Run ads to your page
As I told you, Instagram generates revenue by running ads to the platform.
Invest a daily minimum budget to run ads to your page, more specifically – Engagement ads. It will get you more page follows, likes, comments, and shares. And at this point, that’s what you need.
Now, let’s look at things to avoid while boosting dead Instagram page –
- Buying Bots
Never buy BOTS to follow you on Instagram. Because Instagram monitors this activity and can block your account permanently.
- Scheduling posts
Do not schedule your posts, try to post them manually. Because Instagram wants you to spend time on its platform as they generate revenue by making you watch ads.
If you schedule your posts on Instagram using 3rd apps, Instagram notices this activity and your post will get less reach.
- Posting same content
Never copy other creators’ posts to your Instagram page. Copying posts create your negative image in the eyes of Instagram.
Invest some time and money to create unique posts and help Instagram boost your page. I hope you understood what to do and not to do while boosting your dead Instagram page. If you find this article helpful, do let me know in the comment section.