If you are active on the social media Instagram platform, there are several ways to grow on Instagram. If you’re just starting your Instagram marketing journey and still not sure whether to spend your money here or not, you’re in the right place.
Earlier Instagram has been around, its feed and app have gone through several iterations. With every tweak to the algorithm and the overview of new features, businesses need to keep up to keep a steady account growth.
If you’re wondering how you can gloss in this overcrowded space, you’re not alone. The competition on Instagram is palpable. And some brands are resorting to dubious practices such as using bots to generate likes, buying followers, and using third-party apps to automate engagement.
Here, we’ll go through the step-by-step process of gaining followers organically.
Learn how to grow on Instagram step by step.
Keep an eye on your competitors with a similar target audience. Try to know what kind of imagery are they posting? Do they post captions? And if yes, what do they say there and what tone of voice do they can use? Focus on the most positive posts of your competitors and then break it down to know the most possible reasons that post worked so well with their audience.
Keep Your Followers Engaged
So, if you have figured out Instagram’s algorithm, created eye-catching visuals, and posted at the exact times. Are your visit numbers still not as strong as you’d like?
That could mean that your content lacks flavor. Your followers on Instagram are either ignoring or dismissing your content. You need to step on the accelerator. You need great ideas that will make your followers sit up and notice your content. If you’re having a creative block, then you can get inspiration from these ideas.
If you want to know more, just ask! Ask your existing audience about their favorite Instagram content and the accounts they’re following. Ask them about your next Instagram post or Story, and wait for the useful insights to roll in!
You can tell your brand’s private story through Instagram Stories. Stories are more impactful than still images and they don’t pack your followers’ feeds. If you own a Business account and have 10K+ followers, you can add a “swipe up” to your Stories and redirect traffic to your website. Stickers in Stories are further improved engagement to grow your Instagram account.
Do a Live Video
This is a great way to engage Instagram users in real-time, helping you build and grow your network. And you can choose to post a replay of your live video on your story for the next 24 hours to maximize user engagement.
To go live on Instagram, simply choose the option which says, “Go live with a friend” and then ask the other person to host a live video and invite you to it. The advantage of this is your profile will be visible to all your friends’ followers as well. This is one of the best opportunities to expand your social network.
Get featured on the Explore tab
The Explore tab can be accessed by tapping on the enlarging glass icon that you’ll see at the bottom of your screen. Did you know that half a billion people check out this Explore tab every month and that roughly 200 million people check this every day?
So what exactly is the Explore tab for? This is where Instagram advises posts that you like based on the recent activity on the platform and from accounts you do not presently follow.
The Explore tab is not limited to Instagram photos only. Instagram also posts Stories and IGTV. It’s not very easy to get your post on this tab, but one thing is for sure only the best content shows up here!
Stay active in relevant communities
Instagram is just like any other normal social media site, it’s got communities you can join depending on your interests. Engaging in these all communities is more than just leave-taking a one-liner comment on a certain post. Work to say things of substance. After all, you don’t want to sound more about on Instagram.
Becoming an active member of a community that’s relevant to your branding will help build your integrity and authority in your chosen niche as well as make you more visible to your target market. It will also tell Instagram that people would be attracted to what you have to post and will more probable feature you on the Explore tab.
There are several methods of growing your Instagram account organically. We have highlighted some, such as running contests and cross-platform promotions. Some are designed for very faster growth while others such as investing in more engagement time—are slower to produce results.
A combination of the above strategies will help you to grow your Instagram account organically and steadily.
Follow these and get success in growing your Instagram account organically.